More than ever consumers are looking for a range of products that are innovative. Because of this and other factors, automotive companies have had to think outside of the box. If you think automotive brands are created equally, take a look at just a few of the top innovative automotive brands in today’s modern world.


There’s more than one reason that drivers from all backgrounds continue to select Nissan. Nissan has been on the cutting edge of innovation for years and was the only automotive company that was listed as one of Fast Company’s 50 Most Innovative Companies in 2011. In fact, Nissan was listed as the 4th most innovative company alongside other household brand names such as Apple, Facebook, and Google. Nissan’s spot on the list was greatly attributed to the creation of the Nissan Leaf, a 100% electric automobile that comes standard with many notable safety features.

The innovation used to create the Nissan Leaf along with other vehicles in the Nissan family doesn’t happen by accident. This innovation is fueled by the Nissan Research Center. At the core of all new ideas generated to create vehicles on the cutting edge are core values that guide Nissan. The Nissan Research Center considers four key trends when developing new technologies for the modern driver: electrification, aging, info-services, and urbanization. You can find out more on


Toyota is leading the way in fuel-cell technology. Fuel cells produce an electric current directly from a chemical reaction. The Mirai was released as Toyota’s first hydrogen-powered vehicle. When the Mirai was first released, there were only 3,000 manufactured for California residents. In 2016, the Mirai was recognized and received the World Green Car award. Among its greatest features is an optional external power device that can provide energy to a home for up to a week in the case of emergency.

While it may seem that the world is not quite ready for fuel-cell technology, Toyota believes in the benefits of fuel-cell technology. Toyota has invested millions to ensure that major cities in New York and California have hydrogen-refueling stations.

General Motors

Years from now when we all are enjoying the luxury of wireless connectivity in our cars, we will have to thank General Motors for that. General Motors is responsible for brands such as GMC, Chevrolet, Pontiac, and Hummer. While many innovative automotive companies are celebrated because of their efforts to be environmentally friendly, General Motors is noted as innovative because of their commitment to making the driving experience more enjoyable for drivers. General Motors was the first automotive company to add 4G wireless connectivity to their new models, making their vehicles a mobile phone and hotspot on wheels.


Tesla is one automotive company that is more than that. Based in Southern California, Tesla is also an energy storage company and solar panel manufacturer. The company first gained attention just a few years ago when it introduced the first electric sports car. Since then Tesla has continued to innovate and create electric cars that are not only environmentally friendly but extremely desirable. The Tesla Model S was the company’s first mass market luxury sedan. The Model S can travel up to 265 miles on a single charge. This was groundbreaking.

Tesla’s success is largely due to the fact that the company seems to take impossible concepts and work to find ways to make them possible. Among their many successes is a car that virtually drives itself, recognizing stop signs and speed limit signs. Even with that monumental milestone, the CEO wants to focus on creating a vehicle that is so advanced that drivers can fall asleep at the wheel.

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